Local Citations – A Crucial Element in Local SEO Success
Local citations are mentions of a physical business on the web that include its name, address, phone number and (sometimes) a link to its website. These citations can boost online visibility and build customer trust.
Structured citations appear on local directories and third-party websites that search engines already trust. They may also appear on industry-specific sites or on blogs.
Getting Started
Getting the most out of local SEO requires a lot of time and effort, but it’s one of the most effective ways to reach your target market. The key is consistency. Once Google sees that your NAP (name, address, phone number) is consistently listed across various websites and directories, they will start to trust it. And, when Google trusts …